Opera Lafayette +98%

Opera Lafayette +98%

SUCCESS STORY: +98% increase in revenue between 2019 and 2024, prior to the arrival of Agence Crého. The Opéra Lafayette hotel in Paris has been managed for many years by a dedicated and committed director focused on ensuring high-quality operations. Agence Crého was appointed to manage the hotel's commercial operations. This enormous increase was achieved thanks to four years of hard work:

MARKETING - New photo shoot - Optimized visibility with distributors - Use of free digital marketing tools on Google - New website highlighting our pricing disparity - Securing corporate contracts via GDSs - Implementation of digital marketing with the hotel's presence on AdWords, meta-search, and display and retargeting campaigns

DISTRIBUTION - Addition of distributors with a business clientele - Improvement of the hotel's content across all websites - Addition of distributors with low commission rates negotiated by the Crého Agency - Careful management of openings or closings of distributors with high commission rates based on demand

YIELD: - Increased booking window - Dynamic and specialized strategies for this hotel - Price disparity between distributors and direct hotel sales - Increased length of stay (therefore fewer empty rooms and greater savings) In 2021 and In 2022, our actions led to a significant and immediate increase in revenue. This financial boost enabled the owner and manager to carry out renovations in the bathrooms and guest rooms. In 2023, we continued to break financial records thanks to positive market trends and these internal improvements.