Lautrec +107%

Lautrec +107%

The Opéra Lafayette hotel in Paris, operated for about ten years by a family owning several establishments in the capital, has entrusted the commercial management of its establishment to the Crého Agency. This exceptional growth is the result of two years of strategic efforts: Marketing: Completion of a new photo shoot in collaboration with a specialized company; Optimization of visibility on distribution platforms; Utilization of free digital marketing tools offered by Google; Redesign of the website, highlighting a competitive pricing policy; Development of corporate contracts via GDSs; Implementation of a digital marketing plan including Google Ads, metasearch engines, display campaigns, and retargeting. Distribution: Integration of new distribution channels targeting business clients; Improvement of hotel presentation content across all platforms; Addition of distributors with reduced commissions, negotiated by the Crého Agency; Strategic management of the opening and closing of high-commission distributors based on demand. Revenue Management: Extension of the booking window; Implementation of dynamic strategies adapted to the specific characteristics of the establishment; Creation of a price disparity favoring direct sales; Increase in the average length of stay, thus reducing vacant rooms and optimizing operational costs. Thanks to these actions, starting in 2021 and In 2022, the establishment recorded strong revenue growth. These gains allowed the owner and management to invest in renovations, particularly to guest rooms and bathrooms. In 2023, the impact of these improvements, combined with positive market trends, led to new financial records.