+17.9% increase in revenue after a yield management company

+17.9% increase in revenue after a yield management company

An 18% increase in revenue in one year... after a yield management company. The Villa Garibaldi, a 3-star hotel located in Paris's 15th arrondissement, already boasted an occupancy rate close to 100%. In other words, the goal wasn't to fill more rooms. The goal was to sell more effectively. With my team at Crého, we focused on three key areas: • using revenue management, not just yield management • a much more refined selection of distribution channels • a reduction in OTA commission costs • extending the booking window. But above all, we sought to bridge the gap between the perceived promise to the customer and the actual experience. That's often where real value is created. In one year: → Revenue: +17.9% → Booking window: +68% → Length of stay: +13% → Quality score: +0.4 When sales strategy, distribution, and customer experience are aligned, the hotel enters a virtuous cycle. More satisfaction. More visibility. More revenue. And therefore, more capacity to invest. And you, would you be ready to switch yield managers? That's exactly the vision we have at Crého.