
Qualitative ratings: the sales lever that transforms invisibility into memorability
How to transform an ordinary hotel into a memorable one! By Tony Loeb & Damien Gourribon
In a competitive hotel market, a good rating is no longer enough. Damien Gourribon of Agence Crého reveals how perceived quality is becoming a strategic tool to boost visibility, attractiveness, and RevPAR. 🔍 Concrete example: a 3-star hotel in Paris climbed from 450th to 16th place in 18 months. 💡 10 key levers to immediately boost sales and high ratings 👉 Discover more: https://lnkd.in/e9C7whx9
https://lnkd.in/e9C7whx9
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+28.5% RevPAR in Corsica
+28.5% RevPAR in Corsica

Direct sales +62%
Direct sales +62%

Lautrec +107%
Lautrec +107%

+10% RevPAR in Toulouse
+10% RevPAR in Toulouse

Minimum stay of 3.5 nights per reservation
Durée de séjour de 3.5 nuits par résa

+30% RevPAR in Rouen
+30% RevPAR in Rouen

+34% RevPAR in the Mountains
+34% RevPAR in the Mountains

16th Tripadvisor Paris hotel
16ème hôtel Tripadvisor Paris

+22.2% RevPAR - Orléans
+22.2% RevPAR - Orléans

+17.9% increase in revenue after a yield management company
+17.9% increase in revenue after a yield management company