Lux Picpus +108%

Lux Picpus +108%

Yes, you read that right: revenue (excluding VAT) has increased by 108% over the last 12 months, setting new historical records for the hotel. The average length of stay has increased, and booking commissions have been kept under control. But how is this possible?

Purchased in November 2021 by an independent owner, the CRÉHO AGENCY was appointed to manage the day-to-day operations of this 38-room hotel. Since customer reviews are at the heart of marketing, in less than a year we improved all services:

Breakfast: higher quality products from different suppliers, and displays by @Chomette;
Training, empowerment, and recruitment of receptionists;
Change of housekeeping services by @Stafhotel;
High-quality photo shoots by @E-side Production;
Change of pillows and blankets by @Matsenn;
Discontinuation of low-end and non-eco-friendly soaps in favor of high-quality eco-pumps with @Groupe GM; Renovation of the hotel facade: awning, flowers, storefront;
Replacement of safes and minibars by @Hotek;
Camera and Wi-Fi system by @wifox; Soundproofing by @cobalt.

We maintained the existing technology mix implemented on-site, with @Medialog as the PMS with @D-Edge as the channel manager, and the website by @Sofimediat. On the sales side, we developed a dynamic revenue management strategy with our Director of Revenue Management, choosing to focus heavily on direct sales: price differentiation, display advertising, AdWords, metasearch, retargeting, blog, google tools, SEO… Having accumulated sufficient profits, at the end of 2022 we undertook renovations of the lobby, completed in April 2023. The discussions with the interior designer Lou Sentis allowed us to choose a cozy and chic French identity.