Beaugrenelle +149%

Beaugrenelle +149%

+149%: that's the increase in accommodation revenue (excluding VAT) between 2023 and the hotel's record year in 2019.

The Hôtel Beaugrenelle Tour Eiffel in Paris has been managed for many years by a dedicated and committed director focused on ensuring high-quality operations.

Agence Crého has been appointed to manage the commercial aspects of this establishment. This significant increase was achieved through three years of hard work:

MARKETING New website by the WEBCOM DAVID ROBIN Agency highlighting our pricing disparity New photo shoot with e-side production Antoine Gouedard-Comte Use of free digital marketing tools on Google Implementation of digital marketing with the hotel's presence on AdWords, meta-search, and display and retargeting campaigns Optimization of visibility with distributors Acquisition of corporate contracts via

GDS DISTRIBUTION Careful management of openings and closings of high-commission distributors based on demand Addition of low-commission distributors negotiated by the Crého Agency Addition of distributors with a business clientele Improvement of the hotel's content across all websites

YIELD Dynamic and specialized strategies for this hotel Increased length of stay (therefore fewer empty rooms and greater savings) Increased booking window Price disparity between distributors and direct hotel sales In 2021 and 2022, our actions led to a significant and immediate increase in revenue. This financial boost enabled the owner and manager to carry out modernization work in the bathrooms and guest rooms. In 2023, we continued to break financial records thanks to positive market trends and these internal improvements.