CASH & SMILE
About us
Cash & Smile is a next-generation loyalty programme designed for independent hotels, restaurants and local businesses that want to bring customers back, increase direct sales and generate recurring revenue.
In a market where hospitality businesses face rising costs, strong competition, OTA commissions and increasingly volatile customer behaviour, Cash & Smile offers a simple, concrete and easy-to-understand solution.
The concept is clear: every stay, meal or purchase can allow customers to collect a euro-based reward. This reward gives them a real reason to come back directly to the hotel, restaurant or business, or within the Cash & Smile ecosystem.
Cash & Smile helps hospitality professionals to:
increase customer loyalty;
develop direct bookings and direct sales;
reduce dependence on OTAs;
improve customer relationship management;
strengthen the guest experience;
generate recurring revenue;
activate their customer database;
promote their independence;
offer a modern, simple and attractive loyalty experience.
Unlike complex loyalty schemes usually reserved for large hotel chains, Cash & Smile has been created for independent professionals. It is easy to explain, easy to use and easy for teams to promote. Customers immediately understand the benefit: they collect rewards in euros and have a clear reason to return.
For hoteliers, Cash & Smile supports direct booking strategies, guest loyalty, CRM, customer data, hotel marketing and revenue growth.
For restaurants and local businesses, it is a practical tool to increase repeat visits, build stronger customer relationships and stand out from the competition.
Cash & Smile already brings together a shared community of more than 160,000 customers. This collective strength allows independent businesses to benefit from an attractive loyalty programme without having to build one from scratch.
Our mission is simple: help independent hospitality businesses take back control of their customer relationship.
With Cash & Smile, every satisfied customer can become a returning customer.
Keywords: loyalty programme, customer loyalty, guest loyalty, independent hotels, restaurants, hospitality, direct bookings, direct sales, CRM, customer relationship, guest experience, rewards, cashback, recurring revenue, hotel marketing, OTA, customer data, shared loyalty programme, Contact Hôtels, ContactHotels, Charme & Caractère.