{"id":3757,"date":"2022-07-19T13:39:13","date_gmt":"2022-07-19T12:39:13","guid":{"rendered":"https:\/\/www.foodhoteltech.com\/2022\/07\/19\/summer-brings-tourists-back-googles-key-travel-figures\/"},"modified":"2022-07-19T13:39:13","modified_gmt":"2022-07-19T12:39:13","slug":"summer-brings-tourists-back-googles-key-travel-figures","status":"publish","type":"post","link":"https:\/\/www.foodhoteltech.com\/en\/2022\/07\/19\/summer-brings-tourists-back-googles-key-travel-figures\/","title":{"rendered":"Summer brings tourists back: Google\u2019s key travel figures"},"content":{"rendered":"<p>At the latest FHT trade show, Charles-Antoine Duron, Google France\u2019s Director of Travel and Mobility, and Nicolas Dussart, responsible for strategic partnerships at Google France, presented their analysis of summer travel figures and trends. <\/p>\n<figure class=\"wp-block-embed is-type-video\">\n<div class=\"wp-block-embed__wrapper\"><iframe src=\"https:\/\/www.youtube.com\/embed\/ME-vlumPTLo\" title=\"YouTube video player\" loading=\"lazy\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/div>\n<\/figure>\n<p>Travel is back<br \/>In April 2022, 77% of European travellers said they were ready to travel, up 21% compared with April 2019. This appetite was confirmed by a 23% increase in Google hotel searches over the same period. While the Covid crisis and travel restrictions had forced travellers to stay in their own countries, domestic travel continues to grow.   <\/p>\n<p>The return of big cities<br \/>Big cities are once again attracting 35% of demand. Paris is finally back in favour, with international demand up 55%.<br \/>Unsurprisingly, destinations combining \u201csun and beach\u201d (such as the French Riviera) are thriving, accounting for 22.2% of leisure travel demand.\n<\/p>\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/cbd0-ce2dc33ae332.wptiger.fr\/wp-content\/uploads\/2022\/07\/1.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\"><\/figure>\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/cbd0-ce2dc33ae332.wptiger.fr\/wp-content\/uploads\/2022\/07\/2.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\"><\/figure>\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/cbd0-ce2dc33ae332.wptiger.fr\/wp-content\/uploads\/2022\/07\/3.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\"><\/figure>\n<p>A price divide<br \/>Price has once again become a key issue, driven by inflation across the sector. On Google, searches related to discounts are popular: \u201cdiscount\u201d, \u201cmoney-back guarantee\u201d, \u201cno cancellation fees\u201d and \u201cflexible dates \/ voucher\u201d are trending queries.<br \/>Travellers want to make up for the time they spent unable to travel (the so-called \u201ctravel revenge\u201d), but this is coupled with reluctance to spend. In April 2022, the European Travel Commission recorded a 34% drop in individual bookings over \u20ac2,000, while bookings between \u20ac1,000 and \u20ac1,500 rose by 23.5%.<br \/>\u201cThere is a challenge for the sector in deciding how to position itself between these two emerging poles,\u201d says Charles-Antoine Duron.    <\/p>\n<p>More flexible travellers<br \/>\nTo address price concerns, more travellers are willing to be flexible about destinations and travel dates.<br \/>\nCharles-Antoine Duron advises hoteliers to use <a href=\"\/?page_id=15938\" target=\"_blank\" rel=\"noopener noreferrer\">their CRM<\/a> to target these travellers.<br \/>\nTravellers are also more flexible about the type of accommodation they choose and are willing to try new brands.<br \/>\nThe renewed growth in Google travel searches should encourage hoteliers to be more active across their websites and digital communication and distribution channels. Now is the time to take control of all the free and paid tools Google provides to increase direct bookings\u2014and to visit the FoodHotelTech website to discover the <a href=\"\/?page_id=15453\" target=\"_blank\" rel=\"noopener noreferrer\">essential technology solutions<\/a> for the hospitality and catering industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the latest FHT trade show, Charles-Antoine Duron, Google France\u2019s Director of Travel and Mobility, and Nicolas Dussart, responsible for strategic partnerships at Google France, presented their analysis of summer travel figures and trends. Travel is backIn April 2022, 77% of European travellers said they were ready to travel, up 21% compared with April 2019. 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