IA

The use of artificial intelligence (AI) in hospitality refers to the application of advanced computing technologies and algorithms to improve services and processes in these sectors. This can include intelligent reservation systems, chatbots for customer support, personalized recommendations, supply chain management, operations optimization and many other aspects related to customer experience and facility management. AI can help increase efficiency, personalization and customer satisfaction, as well as automating certain tasks, enabling professionals to focus on higher value-added activities.