E-reputation: a challenge for CHR.
The question of the reputation of an establishment on the Internet, whether it is a restaurant or a hotel, has become a crucial and strategic issue. While negative reviews can be detrimental to the number of visitors and reservations, good reviews, well selected and highlighted, help to significantly increase sales and reassure customers. Tech companies are multiplying innovative solutions to facilitate obtaining positive reviews and comments, for example via satisfaction surveys. These strategies allow to enhance the E-reputation of a hotel or a restaurant, and to give a positive image.