Big data and the hotel and restaurant industry, a fruitful association to personalise your services
Using big data in a hotel or restaurant business has advantages on several levels. Firstly, it allows you to streamline, optimise and monitor your business activities at all times. Secondly, the fine analysis of your customers' behaviour allows you to use the findings to personalise your offers. There are currently tools that are as powerful as they are user-friendly, easy to interpret, easy to export to specialists and within everyone's reach. Come and meet their creators at Food Hotel Tech.
Exhibitors specialising in Big Data & Personalisation
Meet them at Food Hotel Tech, the innovation exhibition dedicated to the hotel and restaurant industry
June 7-8, 2022 • Paris Event Center
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Big Data & Personalisation for the hospitality industry
Using big data technology in a hotel or restaurant
Collecting, processing and analysing data is a real headache for many. And what a waste of time! Navigating between different software programs, struggling with Excel files... with the new digital technologies, this is history! The automation of programs allows you to have a free hand! You will no longer have to deal with incompatibilities between programs or spend hours setting up parameters. From data collection to data processing, everything is integrated and cross-referencing is easy. Moreover, it will also be very easy to export them to a third party.
Better understand your business
In a company, big data will be used first and foremost to understand its overall functioning by carrying out a background analysis. By observing the trends and strategies that need to be defined. From the large amount of data collected and analysed, the programme will extract the relevant information. It will provide you with an overview of your establishment's activities, its rhythms, its seasonal breaks. You will thus have before your eyes a reading grid of the future, which will allow you to anticipate and not to undergo. Thanks to digital technology, you will be able to prepare and forecast your activities.
Data for forecasting plans
Anticipating and forecasting means establishing forecasting plans very easily. The algorithms of digital tools will allow you to
• Analyse your purchases,
• Optimise your orders,
• Manage perishable goods,
• Produce the right volumes at the right time to limit shortages and losses.
Personalising customer relations through big data
Without data, there can be no personalised customer relationship. To improve the customer experience, you need a database of past experiences. Thanks to AI, you will be able to make an in-depth analysis of customer behaviour and preferences. This is how you will boost your sales. Because a customer will be more likely to return to you if you offer unique services and a personalised experience that matches their expectations.
Big data goes everywhere, from bedrooms to kitchens
The field of possibilities is widening every day! Everything can be analysed and exploited, in order to get the best out of everything...
For example, you can find food analysis programs that are health and environment oriented. After collecting the data, they will create recipes and menus for you.
The lighting or heating settings in the rooms are also elements that, once analysed, will allow you to personalise the reception of travellers in your hotel, improving comfort, customer satisfaction and, in turn, loyalty.
From big data to smart data, there is only one step
The more data you collect, the more you will be able to apply the results and forecasts identified in the day-to-day running of your hotel or catering establishment. You are not a computer scientist, which is why services exist to manage this for you. Local or online, digital is at your service for an optimised daily life.
Come and talk to our exhibitors, they will explain to you how all this will fit perfectly in your establishment, precisely!